NFL · Empirical Bayes

True-Talent Leaderboards

A raw single-season rate is a noisy guess at a player’s real ability, and the noise is worst for the smallest samples — so a naïve leaderboard is topped by whoever got lucky in the fewest tries. This one shrinks every rate toward its position-group prior by how much the sample can be trusted, and shows a 90% credible interval instead of a point. Toggle raw vs. shrunk to watch the flukes fall back to the pack.

EPA per target · 2019

Mean EPA per target, shrunk within position.

Beats raw by
24.4%
lower out-of-sample error
RMSE raw → shrunk
0.38 → 0.29
odd vs. even weeks
Split-half reliability
0.13
how repeatable the raw stat is
Stabilizes at
292
targets to trust the number
shrunkrawthe shrink90% CI
0.00.10.20.30.40.5WR avg1Chris Godwin Jr.TB · 122+0.392Michael ThomasNO · 185+0.373Mecole HardmanKC · 41+0.344A.J. BrownTEN · 84+0.335Cooper KuppLA · 135+0.336Tyreek HillKC · 89+0.337Tyler LockettSEA · 110+0.338Tajae SharpeTEN · 35+0.329Terry McLaurinWAS · 94+0.3210DeVante ParkerMIA · 128+0.3211Calvin RidleyATL · 95+0.3212Julio JonesATL · 158+0.3113Stefon DiggsMIN · 95+0.3114Amari CooperDAL · 119+0.3115John BrownBUF · 115+0.3116DeAndre HopkinsHOU · 151+0.3117Corey DavisTEN · 69+0.3018Hunter RenfrowLV · 72+0.3019Courtland SuttonDEN · 124+0.3020Kenny StillsHOU · 55+0.3021Allen LazardGB · 52+0.3022Davante AdamsGB · 128+0.3023Michael GallupDAL · 113+0.3024Kendrick BourneSF · 46+0.3025Keelan ColeJAX · 36+0.3026Kenny GolladayDET · 117+0.2927Miles BoykinBAL · 22+0.2928Marvin JonesDET · 91+0.2929Tyrell WilliamsLV · 64+0.2930Josh GordonSEA · 47+0.2931Andy IsabellaARI · 13+0.2932Tre'Quan SmithNO · 26+0.2933Laquon TreadwellMIN · 16+0.2834Jake KumerowGB · 21+0.2835Pharoh CooperARI · 33+0.2836Marquise GoodwinSF · 21+0.2837Keelan DossLV · 14+0.2738Damion RatleyCLE · 24+0.2739DeAndre CarterHOU · 14+0.2740Brandon ZylstraCAR · 12+0.27

Each row is a player: the solid dot is the shrunk estimate, the hollow dot the raw rate, joined by the red pull of regression; the grey bar is the 90% credible interval. A hollow shrunk dot means the sample is below the stabilization line — the number is mostly the position prior. Switch to Raw rank and watch the small-sample names climb.

EPA per target · 2019 · full board

EPA per target leaderboard for the 2019 NFL season, shrunk by empirical Bayes with 90% credible intervals, ranked by the shrunk estimate.
#PlayerTeamPostargetsRawShrunk90% interval
1Chris Godwin Jr.◦ provisionalTBWR122+0.70+0.39+0.26+0.52
2Michael Thomas◦ provisionalNOWR185+0.54+0.37+0.24+0.49
3Mecole Hardman◦ provisionalKCWR41+0.90+0.34+0.19+0.49
4A.J. Brown◦ provisionalTENWR84+0.59+0.33+0.19+0.47
5Cooper Kupp◦ provisionalLAWR135+0.49+0.33+0.20+0.47
6Tyreek Hill◦ provisionalKCWR89+0.56+0.33+0.19+0.47
7Tyler Lockett◦ provisionalSEAWR110+0.51+0.33+0.19+0.46
8Tajae Sharpe◦ provisionalTENWR35+0.82+0.32+0.17+0.47
9Terry McLaurin◦ provisionalWASWR94+0.51+0.32+0.18+0.46
10DeVante Parker◦ provisionalMIAWR128+0.45+0.32+0.18+0.45
11Calvin Ridley◦ provisionalATLWR95+0.49+0.32+0.18+0.46
12Julio Jones◦ provisionalATLWR158+0.42+0.31+0.18+0.44
13Stefon Diggs◦ provisionalMINWR95+0.48+0.31+0.17+0.45
14Amari Cooper◦ provisionalDALWR119+0.44+0.31+0.18+0.45
15John Brown◦ provisionalBUFWR115+0.44+0.31+0.17+0.45
16DeAndre Hopkins◦ provisionalHOUWR151+0.40+0.31+0.18+0.44
17Corey Davis◦ provisionalTENWR69+0.50+0.30+0.16+0.45
18Hunter Renfrow◦ provisionalLVWR72+0.48+0.30+0.16+0.45
19Courtland Sutton◦ provisionalDENWR124+0.41+0.30+0.17+0.44
20Kenny Stills◦ provisionalHOUWR55+0.53+0.30+0.16+0.45
21Allen Lazard◦ provisionalGBWR52+0.55+0.30+0.15+0.45
22Davante Adams◦ provisionalGBWR128+0.39+0.30+0.16+0.43
23Michael Gallup◦ provisionalDALWR113+0.40+0.30+0.16+0.43
24Kendrick Bourne◦ provisionalSFWR46+0.53+0.30+0.15+0.44
25Keelan Cole◦ provisionalJAXWR36+0.59+0.30+0.14+0.45
26Kenny Golladay◦ provisionalDETWR117+0.39+0.29+0.16+0.43
27Miles Boykin◦ provisionalBALWR22+0.78+0.29+0.14+0.45
28Marvin Jones◦ provisionalDETWR91+0.40+0.29+0.15+0.43
29Tyrell Williams◦ provisionalLVWR64+0.45+0.29+0.15+0.44
30Josh Gordon◦ provisionalSEAWR47+0.50+0.29+0.14+0.44
31Chris Conley◦ provisionalJAXWR93+0.39+0.29+0.15+0.43
32Darius Slayton◦ provisionalNYGWR85+0.39+0.29+0.15+0.43
33Breshad Perriman◦ provisionalTBWR70+0.41+0.29+0.14+0.43
34Andy Isabella◦ provisionalARIWR13+0.91+0.29+0.13+0.44
35Tre'Quan Smith◦ provisionalNOWR26+0.60+0.29+0.13+0.44
36Mike Williams◦ provisionalLACWR90+0.37+0.29+0.15+0.43
37Deebo Samuel Sr.◦ provisionalSFWR82+0.37+0.28+0.14+0.43
38Laquon Treadwell◦ provisionalMINWR16+0.73+0.28+0.13+0.44
39Will Fuller◦ provisionalHOUWR71+0.38+0.28+0.14+0.43
40Jake Kumerow◦ provisionalGBWR21+0.59+0.28+0.13+0.44
41Pharoh Cooper◦ provisionalARIWR33+0.47+0.28+0.13+0.43
42Adam Thielen◦ provisionalMINWR48+0.41+0.28+0.13+0.43
43Randall Cobb◦ provisionalDALWR83+0.35+0.28+0.14+0.42
44Marquise Goodwin◦ provisionalSFWR21+0.52+0.28+0.12+0.43
45Seth Roberts◦ provisionalBALWR35+0.42+0.28+0.12+0.43
46Marquise Brown◦ provisionalBALWR71+0.34+0.28+0.13+0.42
47Keelan Doss◦ provisionalLVWR14+0.60+0.27+0.12+0.43
48Damion Ratley◦ provisionalCLEWR24+0.46+0.27+0.12+0.43
49T.Y. Hilton◦ provisionalINDWR68+0.33+0.27+0.13+0.42
50Adam Humphries◦ provisionalTENWR48+0.35+0.27+0.12+0.42
51Allen Hurns◦ provisionalMIAWR48+0.34+0.27+0.12+0.42
52DeAndre Carter◦ provisionalHOUWR14+0.51+0.27+0.11+0.43
53Jakobi Meyers◦ provisionalNEWR41+0.35+0.27+0.12+0.42
54Keenan Allen◦ provisionalLACWR149+0.29+0.27+0.14+0.40
55Byron Pringle◦ provisionalKCWR16+0.45+0.27+0.11+0.42
56DJ Chark◦ provisionalJAXWR120+0.29+0.27+0.13+0.40
57Willie Snead◦ provisionalBALWR46+0.32+0.27+0.12+0.42
58Brandon Zylstra◦ provisionalCARWR12+0.45+0.27+0.11+0.42
59Damiere Byrd◦ provisionalARIWR46+0.31+0.27+0.12+0.41
60John Ross◦ provisionalCINWR56+0.30+0.26+0.12+0.41
61Zach Pascal◦ provisionalINDWR73+0.28+0.26+0.12+0.41
62DJ Moore◦ provisionalCARWR136+0.27+0.26+0.13+0.39
63Taylor Gabriel◦ provisionalCHIWR48+0.28+0.26+0.11+0.41
64Allen Robinson◦ provisionalCHIWR154+0.27+0.26+0.13+0.39
65Chester Rogers◦ provisionalINDWR28+0.29+0.26+0.11+0.41
66Malik Turner◦ provisionalSEAWR22+0.29+0.26+0.11+0.42
67Duke Williams◦ provisionalBUFWR19+0.26+0.26+0.10+0.41
68Marcus Johnson◦ provisionalINDWR33+0.25+0.26+0.11+0.41
69Isaiah McKenzie◦ provisionalBUFWR39+0.25+0.26+0.11+0.41
70DK Metcalf◦ provisionalSEAWR102+0.25+0.26+0.12+0.40
71Bisi Johnson◦ provisionalMINWR45+0.25+0.26+0.11+0.41
72Phillip Dorsett◦ provisionalNEWR55+0.24+0.26+0.11+0.40
73Tim Patrick◦ provisionalDENWR31+0.23+0.26+0.10+0.41
74Brandin Cooks◦ provisionalLAWR73+0.24+0.26+0.11+0.40
75Demarcus Robinson◦ provisionalKCWR55+0.24+0.26+0.11+0.40
76Kelvin Harmon◦ provisionalWASWR44+0.23+0.25+0.11+0.40
77Scott Miller◦ provisionalTBWR26+0.20+0.25+0.10+0.41
78Anthony Miller◦ provisionalCHIWR85+0.24+0.25+0.11+0.40
79Mike Evans◦ provisionalTBWR119+0.24+0.25+0.12+0.39
80Tavon Austin◦ provisionalDALWR24+0.19+0.25+0.10+0.41
81Golden Tate◦ provisionalNYGWR85+0.23+0.25+0.11+0.39
82Dontrelle Inman◦ provisionalINDWR21+0.16+0.25+0.10+0.41
83David Moore◦ provisionalSEAWR34+0.19+0.25+0.10+0.40
84Kalif Raymond◦ provisionalTENWR12+0.08+0.25+0.09+0.41
85Greg Ward◦ provisionalPHIWR40+0.20+0.25+0.10+0.40
86Diontae Johnson◦ provisionalPITWR92+0.22+0.25+0.11+0.39
87Braxton Berrios◦ provisionalNYJWR13+0.04+0.25+0.09+0.41
88Justin Hardy◦ provisionalATLWR27+0.13+0.25+0.09+0.40
89Trent Sherfield◦ provisionalARIWR13-0.02+0.25+0.09+0.40
90Demaryius Thomas◦ provisionalNYJWR58+0.18+0.25+0.10+0.39
91Sammy Watkins◦ provisionalKCWR91+0.20+0.24+0.11+0.38
92J.J. Arcega-Whiteside◦ provisionalPHIWR22+0.06+0.24+0.09+0.40
93Bennie Fowler◦ provisionalNYGWR37+0.13+0.24+0.09+0.39
94Andre Patton◦ provisionalLACWR17-0.01+0.24+0.09+0.40
95Justin Watson◦ provisionalTBWR26+0.07+0.24+0.09+0.40
96Chris Hogan◦ provisionalCARWR15-0.10+0.24+0.09+0.40
97Emmanuel Sanders◦ provisionalSFWR98+0.19+0.24+0.10+0.38
98Paul Richardson◦ provisionalWASWR42+0.12+0.24+0.09+0.39
99Damion Willis◦ provisionalCINWR16-0.09+0.24+0.08+0.40
100James Washington◦ provisionalPITWR80+0.17+0.24+0.10+0.38
101Cody Latimer◦ provisionalNYGWR42+0.10+0.24+0.09+0.39
102Josh Reynolds◦ provisionalLAWR43+0.08+0.24+0.09+0.39
103Isaiah Ford◦ provisionalMIAWR35+0.05+0.24+0.08+0.39
104Deon Cain◦ provisionalPITWR20-0.10+0.24+0.08+0.39
105Christian Kirk◦ provisionalARIWR109+0.17+0.23+0.10+0.37
106Mack Hollins◦ provisionalMIAWR23-0.10+0.23+0.08+0.39
107Dante Pettis◦ provisionalSFWR24-0.09+0.23+0.08+0.39
108Jaron Brown◦ provisionalSEAWR28-0.05+0.23+0.08+0.38
109Danny Amendola◦ provisionalDETWR97+0.15+0.23+0.09+0.37
110Alshon Jeffery◦ provisionalPHIWR74+0.12+0.23+0.09+0.37
111Ted Ginn◦ provisionalNOWR56+0.09+0.23+0.08+0.38
112Ty Montgomery◦ provisionalNYJWR17-0.26+0.23+0.07+0.39
113Marquez Valdes-Scantling◦ provisionalGBWR56+0.08+0.23+0.08+0.38
114Geronimo Allison◦ provisionalGBWR56+0.08+0.23+0.08+0.38
115Cole Beasley◦ provisionalBUFWR108+0.15+0.23+0.09+0.37
116Robert Woods◦ provisionalLAWR139+0.16+0.23+0.10+0.36
117Albert Wilson◦ provisionalMIAWR62+0.08+0.23+0.08+0.37
118Jarvis Landry◦ provisionalCLEWR138+0.16+0.23+0.10+0.36
119Parris Campbell◦ provisionalINDWR24-0.18+0.23+0.07+0.38
120Russell Gage◦ provisionalATLWR74+0.09+0.22+0.08+0.37
121Vyncint Smith◦ provisionalNYJWR31-0.11+0.22+0.07+0.38
122Christian Blake◦ provisionalATLWR25-0.19+0.22+0.07+0.38
123Auden Tate◦ provisionalCINWR80+0.09+0.22+0.08+0.36
124Robert Foster◦ provisionalBUFWR18-0.36+0.22+0.07+0.38
125Antonio Callaway◦ provisionalCLEWR15-0.48+0.22+0.07+0.38
126Jakeem Grant◦ provisionalMIAWR33-0.10+0.22+0.07+0.37
127Sterling Shepard◦ provisionalNYGWR84+0.09+0.22+0.08+0.36
128Travis Benjamin◦ provisionalLACWR16-0.49+0.22+0.06+0.38
129DaeSean Hamilton◦ provisionalDENWR52-0.02+0.22+0.07+0.36
130Mohamed Sanu◦ provisionalNEWR89+0.07+0.21+0.07+0.36
131Preston Williams◦ provisionalMIAWR60+0.00+0.21+0.07+0.36
132Curtis Samuel◦ provisionalCARWR105+0.08+0.21+0.07+0.35
133Julian Edelman◦ provisionalNEWR154+0.12+0.21+0.08+0.34
134Robbie Chosen◦ provisionalNYJWR97+0.05+0.21+0.07+0.35
135KeeSean Johnson◦ provisionalARIWR43-0.15+0.21+0.06+0.36
136Larry Fitzgerald◦ provisionalARIWR109+0.04+0.20+0.06+0.34
137JuJu Smith-Schuster◦ provisionalPITWR71-0.04+0.20+0.06+0.34
138Nelson Agholor◦ provisionalPHIWR70-0.05+0.20+0.06+0.34
139Donte Moncrief◦ provisionalPITWR15-1.04+0.20+0.04+0.35
140Jamison Crowder◦ provisionalNYJWR122+0.04+0.19+0.06+0.33
141Keke Coutee◦ provisionalHOUWR36-0.33+0.19+0.04+0.34
142Johnny Holton◦ provisionalPITWR15-1.08+0.19+0.04+0.35
143Dede Westbrook◦ provisionalJAXWR103-0.00+0.19+0.05+0.33
144Steven Sims◦ provisionalWASWR56-0.16+0.19+0.04+0.34
145Tyler Boyd◦ provisionalCINWR148+0.05+0.19+0.06+0.32
146Javon Wims◦ provisionalCHIWR39-0.33+0.19+0.04+0.34
147Odell Beckham Jr.◦ provisionalCLEWR133+0.03+0.19+0.05+0.32
148Zay Jones◦ provisionalLVWR45-0.34+0.18+0.03+0.33
149Alex Erickson◦ provisionalCINWR78-0.13+0.18+0.04+0.32
150Trey Quinn◦ provisionalWASWR48-0.41+0.16+0.02+0.31
151Jarius Wright◦ provisionalCARWR58-0.34+0.16+0.01+0.31

How the shrinkage works

Two estimators

Rate stats (completion %, success rate, catch rate) use a beta-binomial model: a Beta(α, β) prior fit by marginal likelihood over each position group, then a Beta posterior per player. Per-play averages (EPA, CPOE, yards) use a normal-normal model with DerSimonian–Laird between-player variance. Both pull each player toward their group by exactly how thin their sample is.

Does it help? & the fine print

The trust panel’s numbers come from a leakage-free odd/even-week holdout: fit on odd weeks, predict even-week raw. Shrinkage lowers out-of-sample error for every stat. Priors are fit per season and per position (WR and TE separately), so a TE’s baseline isn’t a skill. Regular season only, 2016–2025. Rushing and receiving efficiency are heavily scheme-driven — read the wide bands as the honesty they are.

Source: nflverse play-by-play. Counted and computed deterministically — never modeled by a language model. Built by build_nfl_leaderboards.py (byte-reproducible).